Sporting winners in the sustainability stakes

Posted on by melanie

Whatever happens in Brazil, English football is already off to a winning streak in the sustainability stakes, according to the Carbon Trust. But can glamorous sporting role models really help raise our collective game?

The summer of sport has just kicked off. The FIFA World Cup is under way in Brazil, the Wimbledon tennis championship begins on 23 June, and hundreds of Yorkshire villagers are limbering up and putting the kettle on, ready to cater for the thousands of Tour de France fans who will descend on the region at the start of July.

Government departments, health gurus and educationalists are constantly blowing their vuvuzelas in praise of the many and various benefits of sport, in terms of health and wellbeing. The question is: can sporting superstars – and especially sporting super-venues – inspire us to improve other aspects of sustainability too?

The Carbon Trust thinks so. In May, amid the growing furore over FIFA’s choice of Qatar as host for the World Cup 2022, the Carbon Trust quietly awarded a hat-trick of sustainability prizes to England’s national stadium, Wembley. This was the first time the Trust had awarded “the treble” – its Water, Waste and Carbon standards – to a sports organisation, and the Football Association (FA) which manages Wembley is now one of only ten organisations to have achieved this accolade (alongside the likes of … read the whole article on the NBS Sustainability Hub.

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